Researcher

Wing Morgan

Kia ora, I’m Wing Zheng Morgan, a cross‑cultural researcher with 20+ years’ experience across Aotearoa and China. As a first‑generation migrant, I bring lived experience to my research practice. I am fluent in Mandarin, Cantonese, and English, and specialise in culturally responsive community research.
My work spans a wide range of topics, from voter engagement (general and Auckland local elections) and traditional Chinese medicine import regulations, to sensitive, high‑shame areas e.g. media impacts on rangatahi, migrant worker exploitation, and family violence. I conduct in‑language, culturally responsive research and work with organisations to apply findings across policy, communications, and service delivery.

What best describes me
Other involvement with community : Research and cultural consultant
Professional Memberships
Member of Research Association New Zealand since 2009, and board member between 2021 and 2024.
Key areas of interest and knowledge
Action and participatory research, Literature review, meta analysis, Lived experience perspectives and narratives, Research and evaluation best practice, Statistics, quantitative data collection and analysis, Text-based methods, analysis and reporting
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