The social media use of adult New Zealanders: Evidence from an online survey

To explore social media use in New Zealand, a sample of 1001 adults aged 18 and over were surveyed in November 2021. Participants were asked about the frequency of their use of different social media platforms (text message included). This report describes how often each of the nine social media sites and apps covered in the survey are used individually on a daily basis. Differences based on key demographics,
i.e., age and gender, are tested for statistical significance, and findings summarised. Findings show that Facebook, followed by SMS text, and Facebook Messenger are the tools most frequently used by adult New
Zealanders. A significant association between age and frequent use of each of the tools explored in this study was also found. However, statistical association between gender and social media use was only found to be significant with some platforms.