With the release of New Zealand’s Digital Strategy in in 2005 and its Draft Content Strategy, came the opportunity to identify their potential impact on the Indigenous Peoples of Aotearoa. But coinciding, were a series of heated public and political ‘race-based’ arguments triggered by the infamous ‘Orewa speech’ by the then-leader of the National Party, Don Brash. “Both digital strategies reduced tangata whenua to ‘community’ alongside pony clubs and other interest groups.”