This short guide summarises the finding of the research set out in ‘Talking about Poverty and Welfare Reform’. It provides a short overview of the tested messages that were most effective in helping persuadable people think more productively about poverty and welfare. The guide also provides short recommendations on how to apply these findings in your communications. This short guide was funded by the Peter McKenzie Project.


Creator | Kaihanga
The Workshop: Marianne Elliott and Dr Jess Berentson-Shaw
Year of Creation | Tau
Creative Commons Licence
Attribution-NonCommercial-ShareAlike CC BY-NC-SA
Keywords | Kupu
framing; messaging; communication; welfare; poverty;
Main Language | Reo Matua
Submitter's Rights | Nga Tika o te Kaituku
I represent the publisher or owner organisation of this resource
This Research has
been written outside an academic institution
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