Discrimination faced by Māori whānau while they were seeking to improve their health is a constant struggle. Despite the many negative experiences, collective ownership or we-dentity contributed to their resolution to receive the best healthcare, as they deserved no less. Current healthcare interventions in New Zealand are not working for Māori whānau. Struggling to be involved contributes new knowledge about Māori whānau engagement with healthcare services by providing an original contribution to reduce continuing inequities between Māori and other New Zealanders.