ABSTRACT ONLY: This article examines a situation where a group of local residents resisted a film being made. The film is “Out of the Blue” and the residents are from Aramoana. Through the study of media texts we look at how the place identity of Aramoana became drawn into the conflict between a group of residents and a group of film-makers. What we found interesting was the way that the residents disrupted the taken-for-granted ‘goodness’ of film enterprise, and creative industry more generally.