This paper asks the core questions: what is generosity, and what does it have to do with the way we live our lives or run our businesses? This paper is the first of a series to stimulate discussion between the Promoting Generosity initiative Hub members, advisors and others in order to guide the work of the Hub. For information on the series and Promoting Generosity initiative see http://www.ocvs.govt.nz/work-programme/promoting-generosity.html