This paper considers challenges to giving and opportunities for promoting generosity in New Zealand. It sets out proposals from the Generosity Hub for a strategic plan, objectives and initiatives. It is the fourth of a series to stimulate discussion between the Generosity Hub members, advisors and others in order to guide the work of the Hub. For information on the series and the Promoting Generosity initiative see http://www.ocvs.govt.nz/work-programme/promoting-generosity.html