Healthy conversations about racism

In our June 2021 webinar, we discuss how we can have healthy conversations about racism online.  How can we influence changes of perspective and promote racial equity?

We are joined by Dr Angelique Nairn, who discusses her recent research into public service anti-racism campaigns.  The Human Rights Commission’s ‘Give nothing to racism’ social marketing campaign showed that bullying and hate speech can undermine social marketing and attempts to establish social unity.

She is joined by Dr Rebecca Trelease, a Māori Early Career Academic at AUT School of Communication Studies and together they explore the best way to use social media as a tool for promoting racial equity, how to engage audiences and how not-for-profits can stay at the forefront of the conversation online.

This webinar is facilitated by Dr Janet Tupou, Community Research’s new Research Programme Manager.

Resources

Dr Angelique Nairn’s research: What is with all the hate? A thematic analysis of New Zealanders’ attitudes to the Human Rights Commission’s ‘Give nothing to racism’ social marketing campaign

Tauiwi Tautoko Resource Library

Action Station’s Tauiwi Tautoko programme – challenging online racism.

Speak Up Kōrerotia – Human rights radio show in Aotearoa New Zealand – some relevant podcasts:

• Unconscious bias (2019)
• Unconscious bias in New Zealand (2019)
• National identity (2015)

Scholarly articles on Social Media Communication:

• Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management
• Social media? Get serious! Understanding the functional building blocks of social media
• Facing Facebook: Impression Management Strategies in Company–Consumer Interactions